I want to know who is writing the descriptions of Boca Java’s "Bloggers Fuel" coffees. I’ve read a lot of blog reviews over the last week and they all have two things in common – they think the coffee is good and they think the description is inaccurate. To be specific, everyone seems to take issue with the adjective "robust".
I wish I could be the first blogger to break away from that, but I can’t. The first Bloggers Fuel we tried was "New Media Mavericks". Boca Java describes it this way:
‘Unfiltered Truth’ Lead the information reformation with this medium roast from the prized Tarrazu region of Costa Rica with excellent body and robust richness.
Ummm no. It’s actually a pretty good coffee. But it’s not robust. It’s smooth. It’s got a nice, but not overwhelming, flavor. I’d happily make it again and again and again. Particularly in the spring and the summer, when I prefer a lighter blend coffee. I wonder what it is like over ice. I don’t do iced coffee so I’ll never tell you, but I’d like to suggest the idea to another blog reviewer. I bet it’s a good iced coffee. Not robust, but that’s ok. Coffee does not have to be robust in order to be terrific.
The next Bloggers Fuel going into the grinder is "Blogs of Bravery"…. . What a great name, I can hardly wait for morning!
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